Kevin

Chen

Digital Analytics | Growth Marketer | Crypto Enthusiast

KC is a highly-technical and infectiously enthusiastic product lead with concept-to-revenue experience in delivering consumer products. Proven track record in the areas of digital marketing strategy and product development that rely on harvesting the power of big data, analytics, and technology. I love crypto, analytics, and product stuff, but I really should've been a sports editor. I am also a huge basketball fan, part-time world traveler, semi-pro poker player, and horrible snowboarder.


Digital MArketing & ANalytics

Strategy Consulting - To help businesses thrive and expand globally with full-stack digital marketing services and result-driven China-US management consulting practices. Kevin works with his clients to build the capabilities that enable organizations to achieve sustainable advantage.

Digital Marketing - Kevin and his partners built a small team with seasoned marketing professionals to help small-medium businesses to grow their audience size and eCom revenue in all digital channels such as SEO/SEM, Display Ads, Email marketing, etc..

Analytics implementation - expert in project management, audience development, marketing consulting, web analytics implementation, DMP integration, data science & Engineering, or related field.

Dashboard & BI reporting - Expert at building story-telling dashboards and reports to provide insight to make decisions better.

Business + Engineering mindset - Experiences with both the business side and engineering side to make sure the best data collection practice is in place.


Product Management

Data Product - Strong understanding of data technologies and support platforms in the BI data and analytics space (Publishers Clearing House, Dow Jones & News Corp, Bloomberg, Microsoft)

Product Lead - Lead cross-functional projects for large-scale product initiatives to define product specifications, users stories, wireframes, and acceptance criteria, establish milestones

Cross-Team - Work with core agile teams including but not limited to technical architects, developers, designers, and QA throughout the product lifecycle to ensure product features meet goals and objectives.


Crypto & Web3.0

Web 3.0 - deep understanding of the space. Passionate about cryptocurrencies, blockchain & Web3 related technology - Defi, Liquidity, Custody, Fiat, KYC&AML, NFTs, etc.