Digital MArketing & ANalytics
Strategy Consulting - To help businesses thrive and expand globally with full-stack digital marketing services and result-driven China-US management consulting practices. Kevin works with his clients to build the capabilities that enable organizations to achieve sustainable advantage.
Digital Marketing - Kevin and his partners built a small team with seasoned marketing professionals to help small-medium businesses to grow their audience size and eCom revenue in all digital channels such as SEO/SEM, Display Ads, Email marketing, etc..
Analytics implementation - expert in project management, audience development, marketing consulting, web analytics implementation, DMP integration, data science & Engineering, or related field.
Dashboard & BI reporting - Expert at building story-telling dashboards and reports to provide insight to make decisions better.
Business + Engineering mindset - Experiences with both the business side and engineering side to make sure the best data collection practice is in place.
Product Management
Data Product - Strong understanding of data technologies and support platforms in the BI data and analytics space (Publishers Clearing House, Dow Jones & News Corp, Bloomberg, Microsoft)
Product Lead - Lead cross-functional projects for large-scale product initiatives to define product specifications, users stories, wireframes, and acceptance criteria, establish milestones
Cross-Team - Work with core agile teams including but not limited to technical architects, developers, designers, and QA throughout the product lifecycle to ensure product features meet goals and objectives.
Crypto & Web3.0
Web 3.0 - deep understanding of the space. Passionate about cryptocurrencies, blockchain & Web3 related technology - Defi, Liquidity, Custody, Fiat, KYC&AML, NFTs, etc.